I guess that's easier and cheaper than adding a circuit to keep regenerative braking on, but dump the energy into a big resistor...
Maybe it's not worth the cost/complexity anyway, but the idea has merit somewhere in the design space.
You'd have to cool it, as other commenters have pointed out (you're putting a car's worth of kinetic energy into the thing, after all). I'm not suggesting that it's a good idea, just possible.