Here's the problem the commentor is probably getting at: people won't believe the narrative.
It's not hard to convince me that any type of plastic is bad. I dont use plastic containers for food. Only wood, metal and glass are in my kitchen when it contacts food. I dont even like plastic for anything else. If I can opt for something that's not made of plastic, I'd rather pay a premium than have it all if I can (obviously what I'm holding to type this flies in my belief's face, but right now the anti-plastic war I wage is a hill I will die on and it'll be a brutal death). Yet, after reading the article, I have doubts on what he's claiming.
Journalism used to be emotional only at very key, important points. The deadpan nature allowed for disciplined emotional tones to have extreme, nearly atomic impact on a subject. That used to move people. Now, everything is a life or death struggle. For fucks sake, figuring out what bathroom to use was and still is a "heated debate". 99% of people have zero issues figuring this out. Less than 1% are arguing yet everyone has to feel like THIS is what will collapse society if we dont fix it. The constant barrage of outlandish "passionate" claims to "save the world" along with the deep dark shady underworld of business, after a while, "yup, whatever". While I will always err on the side of "fuck plastic", I will also admit that I'm a casualty of the current "journalism" climate of ever increasing sense of doom around every corner. I dont believe the author even though I philosophically should knee jerk to being a cheerleader all because of the tone of the article. And given some other comments, I'm not alone.
And yes, my word choice is relevant to the theme I'm discussing.