Setting up PGP is annoying and also requires recipients to have it. Emails are clearly not private. Whatsapp, Messenger, Signal and Telegram are a bit personal (most require a phone number, and companies don't provide phone numbers to all people). SMS/ phones are also not secure. LinkedIn premium is expensive monthly and doesn't provide a good messaging UI.
Oh, the reason why I ask B2B specifically is because consumer products can communicate through their platforms where users already have accounts. Their either enmeshed in platforms or have their own platforms.