NYT is still a notch above "You wont believe the history..." or "Your jaw will drop when you find out about...", but they need some hook to make you curious.
“This one weird trick you can only use at BB&B”
“10 things you can do with a BB&B coupon. Number 8 will amaze you”
“BB&B managers hate him”
“BB&B coupons considered harmful”
“BB&B coupons are an anti-pattern”
“BB&B coupons now available on npm”
“BB&B coupons with Tensor Flow”
“CSS-only BB&B coupons”
“BB&B coupons in 6 lines of JavaScript”
“Paul Graham on BB&B coupons”
“BB&B coupons using an ESP8266”