I’ve been writing Apple software since 1986. Lots of changes, since then.
I remember it as being a fairly “scruffy” little company; especially if you went to MacHack. I worked for GE, at the time, and the corporate culture differences were quite stark. GE was a “shirt and tie” operation, and I was part of a team that had maybe 400 people.
I was constantly being sneered at (literally) for sticking with a “dead” company. It was pretty annoying, and a lot of people did give up on them.