NSO Group will lose a lot of business when authoritarian countries wake up and realize they can simply force Apple to migrate user data into servers they own in exchange for market access.
China is the only authoritarian country with enough leverage over Apple to force them to do that sort of thing. There it's not just an enormous market, but also an utterly critical part of Apple's supply chains. Every other authoritarian country is small fry in comparison, and if they demanded such a thing Apple would tell them to get stuffed. Apple has not just commercial reasons, but political ones as well. While Trump is enamored with authoritarians, the incoming Biden Administration is not, nor is much of Congress or the general public. The EU would also like to at least pretend to care overall. Particularly right now at a time of scrutiny, Apple has every reason to not merely deny such a demand but to do so loudly and publicly.
And seriously, it's not like authoritarians are all stupid (unfortunately) and need to "wake up". They're all aware what China has demanded and gotten away with. If they thought they could too, they would. But they wouldn't, so they don't.
On the other hand, Google did so, and the cost to them is staggering and the reward negligible - they probably regret that decision intensely. It will become a business school case study in why companies shouldn't put ethics ahead of money.
The point being that we need a business environment where it makes business sense to stand up to authoritarian regimes.
There's an arrest pending for their (I think former) CEO in case he ever places his feet at my country. For acts he ordered the company to do.
>On the other hand, Google did so, and the cost to them is staggering and the reward negligible - they probably regret that decision intensely.
Wait, what? Who did Google do that to that wasn't China? Because the only one I remember is China, and I explicitly acknowledged in my comment that they have the leverage to carve their own rules. Arguably even more-so with Apple than Google, that's one place where Apple's hardware and vertical integration strategy is a definite weakness vs other players rather than a strength. It's certainly not as if Apple has no negotiating chips vs China, but it's clear who likely has the strongest hand.
But for Google, was there really a "staggering" cost, or any real cost, over refusing the likes of Saudi Arabia or the UAE? I'd love to read up on that if you could point me to what you're thinking of.
Although the book was published in 2011. I do remember it being a good read at the time, and probably still is!