Poe's Law is a terrible thing. I assume what you are replying to is sarcasm, because I can't fathom it being earnest.
Of course the men choose to contribute but the incentive structure is for the women to foster a sense of intimacy or connection so they can exploit it for cash. It's a voluntary association, but it doesn't seem like a morally neutral or harmless association to me.
This is not to say that the harm men face from exploitation is greater than the harm that women face - or that women don't also face this phenomenon, but just that it is also a harmful byproduct of the service.