I see this idea often, and it feels somewhat shortsighted for me. Company outcomes are primarily determined by product-market fit, yes, and: the tighter your feature release feedback loop, the more product-market-fit experiments you can run before you’re out of runway.

Many technology and process choices are just style and preference, absolutely. Others have a material impact on the effort and time to ship a feature. (I’ll leave examples as an exercise to the reader; I imagine any example I used could turn into discussion of “ah you’re doing $FOO wrong.” I suspect this tendency entangles with why these choices seemingly frequently impact business outcomes, from my perspective.)