There's also a major question about what happens with Intel. If they ever get their process advantage back then it's not clear what Apple's response is. But if they implode then AMD takes over the PC market and probably becomes TSMC's biggest customer, which could put them in a position to get on newer nodes at the same time as Apple.
Well I guess once AMD whooped Intel that was not longer going to be an option. Not only would Intel not be able to deliver their "World's fastest blah blah" marketing claim, but Intel couldn't afford to hold anything back from the general market. I guess their little deal with TSMC letting them clear the cobwebs off this strategy and continue it for a bit longer going forward..
What's wrong with using price-power-performance ratio benchmarks on what's available on the market?