So Zuckerberg pressured people to 'do something about this'.
It worked for the last decade. They’re doubling down, unaware the dotcom 2.0 bubble is not bursting but being left behind.
Apple shipping a SOC that can do it all will trickle into Dells thinking, driven by backlash against privacy invasive grifting we can do cloud work at home.
Concerns over screen time will lead to decoupling from screens. More IOT and voice controls and other input alternatives like smart sensors.
Facebook is not a laptop, or an operating system. It’s AIM. We moved on from AIM but kept computing. The tech industry hasn’t matured. It grifted on last generations addiction to TV.
More imaginative applications are yet to come.
From which logically follows "This is something, therefore we must do it."
Yeah, the actual audience for the ad might just be "Facebook executives", and no one else, for all practical purposes.
It would be interesting to know whether any metrics (NPS, perhaps?) are even being tracked that the campaign is intended to influence, or if this marks a regression to the "half of my ad budget is wasted, I just don't know which half" days of yore.