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The attorneys general case led by Texas [1] asserts that Google created AMP so that Google could stop "header bidding" (which subjects them to competition):

> To respond to the threat of header bidding, Google created Accelerated Mobile Pages (“AMP”), a framework for developing mobile web pages, and made AMP essentially incompatible with JavaScript and header bidding.

1.https://www.texasattorneygeneral.gov/sites/default/files/ima...

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You can use Prebid Server to provide ad competition on AMP. So I would imagine that it’s less about competition and more about removing the very negative web performance impact of JS header bidding.

"Prebid Server" is a standard made up and invented by Google, an ad publisher. This is like appointing the head of Cola Cola to the FDA.

*Coca-Cola

I'd encourage you to read the Attorneys General allegations by searching for 'amp' in the link shared (https://www.texasattorneygeneral.gov/sites/default/files/ima...)

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