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I agree on all fronts. Preparedness is the clearest way. But our economy (and capitalism in general) don't reward preparedness, in fact they often punish for it. I read some article about how building slack into systems is equal to building resiliency into them. How can we build an economy that aligns incentives to be resilient?

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The same applies to pandemic preparedness. There is no incentive for a hospital to over-provision beds that are empty most of the time.

Looking for examples of cultures and organizations that over-provision, the military might be an example. Why do we translate worry about physical attacks into action but not cyber attacks or environmental harm?

Because we have had millennia to observe the effects of physical attacks, but the other 2 are much more recent? We haven't yet learnt the hard way.

The underwriting of business ventures goes back at least three centuries, and the market process aligns incentives pretty well. But if you think you can price over/under-preparedness better, that sounds like a profit opportunity for you.

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