I think we have it backwards, the problem is going to sleep late.
The early rising == good thing is an old moralism that can't die quickly enough, since it's not fair to people who for whatever genetic reason don't have bodies that behave like that.
Take a night owl and move them several time zones away, they'll end up shifting forward again in a week's time.
I am a fan of "early to bed, early to rise." But for me it's got to be with a PAP machine.
I learned in my late 20's when you constantly burn the candle at both ends, your body will eventually make that decision for you and just shut down on its own.