I still have fond childhood memories from getting new ringtones on my Nokia 3310 and buying "oplogos", where you could replace the operator logo with custom pixel art, like dragons and stuff. It was cool and fun and my parents only let me buy a limited amount of these, not like every day a new one.
How do you think about toys for example? Are they the baddies? I mean, I can see how digital goods don't have real production cost, but someone turned a song into a midi or a Nokia compatible ringtone. I actually made a few myself in the ringtone editor based on music sheets I found online, but they weren't as good. And it's not like these were expensive things.
Walmart or something similar is probably hiring? If so, then it's about greed, not survival.
I think from an ethical perspective being a marketer who helps keep a business afloat by convincing people to sign onto low-cost monthly subscriptions for a service and keeps white collar professions with good jobs employed is vastly more ethical than a low-wage, anti-worker, no benefits, etc retail monster like Walmart.