The biggest competitor to your digital service? The Mars Bar
shkspr.mobi
shkspr.mobi
Where I live:
- Spotify is 10€/month
- Netflix is 10€/month
- Amazon is 30-40€ year (just Prime; primevideo+ or whatever is called, is even 5€/month more)
- Disney+ 10€/month
- Youtube Premium x€/month
- PSN plus / Xbox gamepass / Nintendo online x€/month
- Twitch subscriptions 5€/month
- Youtube subscriptions x€/month
- Patreons x€/month
- Podcasts x€/month
How much am I willing to spend on entertainment per month?
At the end I have to choose, so PSN may be competing with Spotify or some Patreon with Disney+....
Interesting to see this is happening and this was already happening before...
I somehow managed to get 30 pretty decent movies/series on DVD and 20 on BluRay for 25€ including shipping.
Sure, these are usually not very new movies, but I like to watch older movies and its a lot better than subscribing to dozens of streaming services just to watch one specific movie.
As for comfort, sure DVDs are not as comfortable as clicking on Netflix, but if you have a decent NAS at home anyways, Plex still makes a great experience.
I'm starting to see this as an advantage because it forces me to get up and do something - actually move, even if not very far.
Working at home since March I've also returned to much more frequently listening on CD (I have a modestly large CD collection, with maybe 500 - 600 albums, accrued gradually and over many years, much of it second hand). A big advantage (apart from sound quality vs. streaming)? Most albums fall into the 40 - 60 minute range so I have to get up and move around to change the music at least that often, rather than sitting essentially motionless for hours on end at my desk or on the sofa.
Plex doesn't even require an NAS. I run mine off an old laptop. 100gb of storage is plenty if you have a DVD or are willing to burn one, since you don't need to keep stuff you don't watch in your library if it's backed up to optical media.
I really don't need instant access to tons of movies, but my kids watch a lot of the same ones over and over, so I keep those on Plex, rather than paying for Disney plus or whatever.
After ripping I usually increase the crf a little to reduce the file size to host on plex. Movies that we are watching a lot live on Plex, but if we stop watching something, or it seems like a one-time thing, then they can be removed from the library.
The burned DVDs are really more of a personal archive. Those movies could get added back to Plex someday. I don't need all of Lost or Breaking Bad on my Plex server, because I've recently watched them, so they'll live in the DVD drawer for a few years.
But otherwise, I don't see any real plus. Unless you have such a large collection that the search/recommend features are useful. You still have to take the DVD out, put it in the computer, run some program, etc.
I honestly don't know, because I rip all my content and play it on Plex. :)
This could be the answer and once you're ripping content anyway, Plex is a decent way to stream it to whichever devices.
It always takes me forever to find out anything in the GUI and I can never find out how to do the simple things I want - that is - put bunch of files into one end and watch them on smart TV on the other end.
I've been running Jellyfin on the side. It isn't perfect (yet!) but it matches up with what I want, which is something that can play files on my network with a TV Remote-friendly interface.
Also, SyncPlay is sweet!
I don't know what services you're using, but I can download 4k in sub-10 minutes from my seedbox. My understanding was usenet did not have as many options.
so, $2.5/month and you get access to all of the content on netflix, all of the content on hulu, all of the content on amazon prime, etc.
> isp doesn't disconnect you for torrenting
in places with isp competition, they don't even disconnect you.
e: and i'm downvoted because...?
As I said, minimal. If I save money by pirating content and then use that money to pay higher tips to service workers, then maybe they'll turn around and buy more content - helping content creators. These are very tenuous links.
The more clear link would be the used market shifting the demand curve for the new market outwards due to the resale value. I think this is a real effect, but a small one.
Sharing torrents for free isn't piracy.
These MIGHT be illegal copyright infringement, depending on where you're located.
Piracy is ONLY selling illegal copies of content ...
... or hijacking ships ...
I wish there was a better funding model as those creators. I'd like to direct more money to that category of creator. However paying one person (or team of people) around as much a year as I pay for my TV Licence just cannot compare in terms of value to me as a consumer.
YouTube Premium is apparently a reasonable compromise from what I've seen some channels report (a decent bump in income for them for each premium view and for the end-user a decent enhancement in experience across the platform), but I wish there was a similar scheme for more niche web/news publications (Apple News+ looks reasonable, but has a limited catalogue in the UK).
It's quite common to see people drop $20 for their favorite Creator to read out their comments. It's fun and provides that direct/live link that fans crave.
This provides a unique monetization channel that's not available to regular businesses while helping Creators circumvent the pervasive "why should I give you $10/month if Spotify is $10/month" narrative.
I find nothing gross in it, it's actually better in many ways because you have immediate feedback so you can develop quicker (whether you want to develop in a particular direction your current audience wants is another matter).
This may not be a great explanation, but there's an element of "dance, monkey, dance!" when someone pays money to a streamer to say their message. The streamer will usually read the message (barring ToS).
It's similar to how tipping at Cold Stone Creamery (an ice cream chain in the US) means the staff have to sing a short song for you. There might be fun intentions involved but if the people who you are giving money to aren't really into it, it feels wrong.
Or for having your question answered?
When they have enough customers (C) such that X/C < Y, the price (Y) for all customers drops so that Y = X/C.
Obviously, as they gain more customers they may need to increase X to pay for resources or staff which would increase the price.
I might normally want to read, over the course of a month, 10-15 articles from each of 15 different paywalled magazines or newspapers. Which is more than the 2-5 free articles typically allowed past their paywalls, but little enough (especially compared to 15 or more competitors) to justify $15-25+ a month per source. Maybe if I was a Wall Street trader the WSJ and Bloomberg are no-brainer expenses, but right now I wouldn't get enough value from them to justify their sky-high subscription costs, but I would like to read a decent handful of articles a month. A few publishers, like NYT or WP, have picked up on this market, and regularly discount to capture various price points, but lots have held onto a 'big subscription or none' model.
What I really want is an (expensive) subscription to something like Spotify Premium across publishers. I'd happily fund the pool to the tune of $50-100 a month, if it could get me access to my top 15-25 paywalls. Everyone gets some, some get close to standard subscription rates, but it'd just enable me not to have to worry about whether I've used up my free articles for the month at each origin. And it'd also let me contribute to lots of magazines and things I do appreciate, just not $25/mo appreciation.
Maybe you could simulate subscriptions based on the token being active in a browser or not. E.g. someone can read a paywalled article if they have at least $10 a month distributed such a way (in proportion to attention).
Spotify is basically a RIAA subscription with added steps. Netflix subscription is a subsidy for series/movie production houses.
One's personal cashflow toward Amazon has less actual influence on what the Jeff channel will air than the Utah monolith's stolen shadow.
... that said, so far this seems like an improvement over Big TV. Though, maybe it's just the YouTube addiction talking.
Wasn't it during the PS2 launch, that Sony said "A girlfriend" when asked what they considered their biggest competitor?
Some services I have kept for years, others I've started/cancelled several times, many I get some enjoyment from and then move on.
If you aren't afraid to cancel things, and don't sign up for things you can't cancel, I think it's a fairly efficient system that can align your money and time.
People are "computer illiterate" when they dont care, are lazy or think they can make someone else do the work instead of them.
You're talking about $52 a month. For easily 20+ hours of entertainment (or time savings in terms of Amazon Prime). In terms of quality of life, it's much more impactful than say upgrading from a Subaru to a Mercedes. Despite costing an order of magnitude less.
Though the other advantage with Youtube Premium is that you can cache videos offline in the kids app. That's super-helpful for long trips. (Not that there's been many in 2020.)
I know Relay.fm and Radiotopia are both set up for that, presumably there are others.
Finding things that give enjoyment and deliberately distract from the things going on in a person's life has potentially immense value, depending on what those things going on in their life are.
The implicit agreement made here is that both parties know what you're saying, and both parties agree to not talk about it -- for the seller, because it's an ethical quandary, for the buyer because they don't want to have to confront the things in their life they're trying to ignore.
It doesn't always have to be so sinister of course (maybe I just want to relax and am otherwise keeping my responsibilities), but it can be sinister, which I think is what you're getting at. My argument is that both parties know this, and it may be the whole point.
Substance abuse is a well-known problem. Same apparently applies to digital entertainment of certain kinds.
I know this is a fairly left-wing perspective, but I feel that the implicit agreement - which I totally agree exists - isn't necessary. There doesn't need to be a buyer and a seller. Once that is taken away, where is the incentive for sinistrum?
There might be frictions on adding Netflix to this, but Netflix can still be added in with incredibly great content that a user would be willing to pay monthly to keep seeing it (the same way Nintendo Online doesn't need all your attention if you're happy to keep it just for Animal Crossing, for instance)
If find it globally healthier than the alternative advertisement based services, which look to be more cut-throat places.
Of course it can't be the only media, nor should be trusted that much more than other media for any generic topic. In particular it shouldn't be trusted to be complete nor people focused, so there is still the need to find other sources that complete the picture with different angles that can be crucial.
Facebook competes for your time and attention. The ringtone company was competing for a share of a kid's allowance. A local outdoor skating rink competes with building snowmen, even though the latter isn't a company-provided service.
Nearly all products and services compete for a user's time, even if it's only the time spent deciding to buy it. Facebook wants more of our time, but that's because it's an advertising platform. Most services try to cut down user time.
Well, this is true for paid entertainment at least. You are absolutely right about ad driven stuff though.
I think this doesn't go without saying... People have always entertained themselves in various ways, like having rituals, singing together, playing, fixing stuff (clothes, stuff around the house), creating things like tools and clothes etc. But these tended to be more active "hobbies".
I'm taking issue with the template/implicit model whereby work sucks your energy out, and then you need to regenerate by sitting in front of some media device and consume some subscription content or some media item that has a title, author etc. As if unstructured time were scary. That you just go for a walk without having a podcast in your ears. That you just cook dinner without the TV on. That you eat without watching Youtube. It somehow feels non-productive and "cheating".
I don't think these are the best way to unwind or regenerate for the next day, as opposed to actually letting your brain just be without "content" being fed into it. Also a lot of content, like news and podcasts just work us up instead of relaxing and "entertaining", unless you consider "outrage" entertainment.
"In a sense, those critics who claim we are not working a fifteen-hour week because we have chosen consumerism over leisure are not entirely off the mark. They just got the mechanisms wrong. We’re not working harder because we’re spending all our time manufacturing PlayStations and serving one another sushi. Industry is being increasingly robotized, and the real service sector remains flat at roughly 20 percent of overall employment. Instead, it is because we have invented a bizarre sadomasochistic dialectic whereby we feel that pain in the workplace is the only possible justification for our furtive consumer pleasures, and, at the same time, the fact that our jobs thus come to eat up more and more of our waking existence means that we do not have the luxury of—as Kathi Weeks has so concisely put it—“a life,” and that, in turn, means that furtive consumer pleasures are the only ones we have time to afford. Sitting around in cafés all day arguing about politics or gossiping about our friends’ complex polyamorous love affairstakes time (all day, in fact); in contrast pumping iron or attending a yoga class at the local gym, ordering out for Deliveroo, watching an episode of Game of Thrones, or shopping for hand creams or consumer electronics can all be placed in the kind of self-contained predictable timeslots one is likely to have left over between spates of work, or else while recovering from it. All these are examples of what I like to call “compensatory consumerism.” They are the sorts of things you can do to make up for the fact that you don’t have a life, or not very much of one."
Even when travelling, more and more people buy prepackaged, well-defined, "experiences" with titles on AirBnB with a predefined timespan, description etc. You can't just go somewhere and meet up with people, you must tick off an "experience" to feel accomplished. It needs to be "a thing" that can become a line item on your credit card for it to be real.
Also, I think Americans are culturally just much more market-thinking and transaction-oriented. In many other places it's a much higher threshold for people to give out money for something. Now, surely this is a function of disposable income as well, but "paying for stuff left and right" is just a basic thing for many Americans, while e.g. Germans would much rather save up. So marketing also has to adjust to local circumstances: Germany has very cheap supermarkets (discounters) because brand loyalty is lower and price weighs in stronger.
This also means that innovative people much rather go to the American market, because there's just more willingness in normal people to try and pay for new things there. It's both good and bad.
It’s like heroin addiction, after first it feels great, but later on the rush is gone, the great feeling is gone and all that’s left is the desperate need for another hit to not feel like hell.
Say you're a high-class italian restaurant, you'll find that you compete
- not only with high-class italian restaurants
- not only with all high-class restaurants in general
But in fact with all businesses that allow the customer to spend the same order of magnitude of money in return for the same high-class treatment, leisure, and relaxation.
It may sound daunting, but it in fact also means that your potential market is much bigger than you might initially believe.
I find it impossible to believe that this "sameness" is what people really want. I suspect candy vendors have specifically conditioned the candy market in much the same way as the film industry has conditioned audiences into go to see mass-market films-- endless re-hashes of the same stuff, endless sequels, formulaic plots, god forbid an edgy wildly different film gets out every once in a while.
Things are different in most European and Asian countries where you can easily find a mind-blowing variety of candies that are truly distinct from each other.
That reminds me, there's a fun book of essays, Candy Freak (https://www.amazon.com/Candyfreak-Journey-through-Chocolate-...) which is all about the vanishing fringe candy makers in the USA.
Uhm, in the US it's pretty easy to find boutique candy stores with a very wide variety. Even in grocery stores, the candy isle has quite a bit to choose from.
Don't conflate what's presented in the checkout rack, for impulse purchases, with the wider variety of what's available.
Once you try proper chocolate (I recommend Winans', http://www.winanscoralville.com/), a grocery-store candy bar becomes inedible. I don't want them in my mouth. Its that different.
Central Asia has pretty much only Mars products.
1 - https://en.wikipedia.org/wiki/Mars_(chocolate_bar)#United_St...
If you're selling a part-time educational product or service, your biggest competitor is Netflix. Even if you convince someone to do an evening course instead of watching Netflix and then they choose someone else's evening course, you've still grown the market in a way that will probably benefit you.
Similarly, Netflix's biggest competitor is sleep.
It is, perhaps, one of the motivators behind self-driving cars. It gives people more time to watch movies or engage in productive work. Any time not spent consuming or creating is bad for the economy.
Say, during COVID, I think many people suddenly discovered that they do not need as much consumption as they thought they did. Replacing going out or shopping with a walk in the park was a pleasant change for some. And yet instead of learning something from the experience, people are pressured to return to their old consumption habits as if it is some sort of civic duty, because it is "good for the economy". It is the equivalent of breaking windows and fixing them up again to create an economic boom - it is bad for the economy and the people and is just a transfer of resources to a specific trade.
This sounds horrific to me. Why would we want to avoid bad stuff "for the economy"? Is the economy some kind of god we have to serve by the ritual of media consumption?
This view is only one step away from telling me I'm foregoing my patriotic duties by choosing to just make tea and sit in quiet or talk to people without going to the movies or doing something "structured".
> "gives people more time to watch movies"
Why do you immediately accociate to movies and productivity? How about give them more time to talk to their neighbors or their family or to contemplate their life or whatever else?
This is a complete countersense toward the etymology of "economy" and I would even say toward its only possible natural goal.
The concept of economy is about reaching goals with the least effort. And the selection of those goals can certainly not be "the economy", that would be circular, an attempt to optimize arbitrary conventions that is completely meaningless.
So having a good economy is certainly not possible by the furious consumption of unneeded things.
I couldn't care less about "the economy" if its goal has shifted toward the selection of our new masters. And that state of mind about "the economy" will certainly not favor neighbourhood stores but more probably megacorps and their (often very few) owners.
Haha, this might be an economic "spherical cow". Realistically, we can't be consuming/creating all the time. People need downtime (you can't argue time spent sleeping is bad for the economy when people cease functioning when they get sleep-deprived enough).
It goes into enlightening detail about the same framing of competition as the author here does.
[0] - https://jtbd.info/
So switching to something 10-100 times more expensive that doesn't actually perform any better in any of the areas you care about? Yea that does sound like a lot of enterprise software I've seen.
I think some IE version upgrade killed it and we had to spend over a million to get an enterprise replacement that everyone hated
I went to PAX 2012 and they had a panel literally called, "Free-to-Play Games: Brilliant, Evil, or Brilliantly Evil?". I directly asked the question of how they were going to deal with attention being the currency and competing with each other. Especially given that there was a limited amount of attention, while money can be easily spent in parallel.
I don't remember receiving any kind of satisfactory answer.
Currently, it is truly a battle between companies for the user's attention.
[1] - https://www.forbes.com/sites/johnarcher/2019/01/17/netflix-r...
I wonder if there is an economics model for a kind of product that competes against not other products, but against a users needs and behaviour. Kind of like a "radical monopoly" before it gets there.
On designing the products, Nir Eyal's "Hooked," model describes them.
>While we didn’t exactly market directly to kids, we knew that they were buying.
squares with:
>Every time a kid has 25p to spare, they have a choice. They can choose to buy a chocolate bar, or they can choose to buy a ringtone. Our job is to encourage them to buy digital goods, rather than sugary treats.
Then comes a Marketing person and says "You do realize that your main customer group is choosing between you and a mars bar"
The difference is what their goal is and what they can actually legally do.
It is illegal to market to kids, however it is not illegal to sell products which kids want.
What? I'm pretty sure kids are highly marketed. Toys, breakfast cereal, video games, etc... there are regulations and in the case of vices, outright restrictions... but at least in Europe and North America, advertising to children is very common... much to the chagrin of parents who are currently being spammed by their kids for a Rocket League season pass because they were spammed by the ads on the Xbox.
I only know the UK law (a little), but from Consumer Protection Regulations 2008 it's often technically illegal to directly market to children. No idea whether it's really been applied, but there is also a bunch of regulation and industry guidelines that limits marketing in practice.
This was an implementation of an EU directive concerning unfair practices, so presumably similar laws apply in other European countries.
(Inevitably this is a bit slippery, but as I understand it there are a number of very common marketing tactics that are specifically outlawed. Some countries like Sweden have just banned advertising aimed at children)
> 28. Including in an advertisement a direct exhortation to children to buy advertised products or persuade their parents or other adults to buy advertised products for them.
https://www.legislation.gov.uk/uksi/2008/1277/made/data.xht?...
The knowledge that a thing exists and the indication that it has desirable traits works perfectly well (just as it does for adults); children don't need to be told to persuade their parents to get it for them, persuading their parents to get them things they have been convinced they want is what kids are programmed to do.
That regulation is, like, the definition of making a show of doing something about a problem while doing absolutely nothing at all.
I still have fond childhood memories from getting new ringtones on my Nokia 3310 and buying "oplogos", where you could replace the operator logo with custom pixel art, like dragons and stuff. It was cool and fun and my parents only let me buy a limited amount of these, not like every day a new one.
How do you think about toys for example? Are they the baddies? I mean, I can see how digital goods don't have real production cost, but someone turned a song into a midi or a Nokia compatible ringtone. I actually made a few myself in the ringtone editor based on music sheets I found online, but they weren't as good. And it's not like these were expensive things.
Walmart or something similar is probably hiring? If so, then it's about greed, not survival.
I think from an ethical perspective being a marketer who helps keep a business afloat by convincing people to sign onto low-cost monthly subscriptions for a service and keeps white collar professions with good jobs employed is vastly more ethical than a low-wage, anti-worker, no benefits, etc retail monster like Walmart.
Try the same with digital goods. Now with gift cards it's easier, still, it's mildly non-trivial.
I think they could also SMS the ringtones to the phones.
I used Mars Bar in the title because I'm writing for an international audience. And I don't think Freddo travels as widely.
Not wanting to miss the opportunity to express my thoughts and I've spent time, attention... I consider that it was well spent: short article, right to the point, gave me an insight. But when it isn't useful? Sight...
According to a cross-sectional web-based survey taken on 995 people between August 15 and August 30, 2020 across various cities, towns and villages in India:
"Almost nine months of the pandemic marginally improved people’s eating behaviour, yet a third of participants gained weight as physical activity declined while screen and sitting time increased, a study conducted by AIIMS researchers to evaluate Covid’s impact on lifestyle changes has found. Mental health was also adversely affected and quarantine-induced stress and anxiety showed an increase by a unit in nearly one-fourth of the participants."[1]
Even pets are getting fatter, according to a Kelton Global survey of 1,021 U.S. dog and cat owners and 257 veterinarians between November 23 and November 30, 2020. 33% of those with an overweight pet said their pet became overweight during the pandemic.[2]
[1]: https://indianexpress.com/article/cities/delhi/aiims-study-f...
[2]: https://www.prnewswire.com/news-releases/new-study-reveals-c...