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It's a fair point. The enema company was the 2nd-4th entry everywhere except google's search product and Twitter didn't make the first page (again, except on goog). The only time I've heard fleet used outside the enema context is when specifically talking about a group of vehicles.

Fleet and fleeting don't really have much overlap in terms of definition. Presumably Twitter was going for the latter meaning, but went with the former.

Right, and they probably thought it was clever since it rhymes with tweet.

It's a fleeting tweet.

I strangely have always read it as some designed-in-SF "Fleet Week" reference. Only after reading your post did I make the "fleeting" connection to gone-after-24-hours Stories.

I at first thought you were just free associating. But no, if I search Google Shopping for "fleet", it's enemas and suppository laxatives: https://www.google.com/search?q=fleet&tbm=shop

That is definitely not the best product association.

The name "fleet" is supposed to be a pun on "fleeting tweets".