European culture is more homogeneous than I think a lot of people in Europe appreciate. And that's the root of the tech issues, in that the culture doesn't foster risk taking.
Jury's still out on that one, Apple Music is making very large in roads, and Spotify is starting to struggle.
It quite possible for the statement "the US have greater cultural homogeneity than the EU" to true alongside the statement:
> European culture is more homogeneous than I think a lot of people in Europe appreciate.
And I would argue that's exactly the case. Having been in startup that seriously looked at expanding in the US vs expanding in the rest of the EU (it expanded into the US), I'm confident to say the US is far more homogenous. Interestingly that doesn't necessarily mean that it's easier for an EU company to expand the US rather than the EU. But it does mean that EU startups have a much larger bump in the road than US companies when they're expanding.
Large in roads amongst Apple customers or large in roads to the general market?
I'm just a realist. Spotify is not big by comparison. I just looked up a list of the 30 most highly valuated America, and the least valuable was bigger than Spotify.
> European culture is more homogeneous than I think a lot of people in Europe appreciate
I've lived in both and it's just no comparison. What differences you find within the US you find within single European countries. The fact is that an American startup can target a huge, homogeneous and rich country with barely any extra work.
It's also a lot different than American culture -- I've long maintained that as far as cultural attitudes and preferences go, a person from New York has more in common with someone from Mexico City or Sao Paolo than someone from Paris or London.
Interesting—do you mind expanding on this?