It's easy to overlook, but the BBC article does have this line:
> It introduces a sliding scale, under which firms take on more obligations the larger and more influential they are.
> Another interesting tidbit is the answer to the common trope that 'private platform can act as they wish since they are private' :
In the US we have a similar trope with respect to social media companies, that they don't have a responsibility to protect free speech because they are a private entity; however, they also argue that they aren't responsible when they curate illegal content.
EDIT: Wow, I didn't expect this to be a controversial or particularly unpopular comment. I wonder if downvoters could elaborate a bit on their objections?