I just took a look. I find them rather abstract, verbose, and repetitive, like cookie notices. I too think it's a decent start. Personally I would use the labels to look into a certain few sensitive apps, anything health or dating-related.

There are a dozen or so items split between three lists: (1) Data Used to Track You, (2) Data Linked to You, and (3) Data Not Linked to You. The distinction between (1) and (2) is not entirely clear.

The language is ishy-washy: "The following data may be collected and linked to your identity." Is or isn't it? I would like to see firm language: "...data will be collected..."

> Really we need parental advisory ratings like we have for movies to easily know which apps sell data.

I agree. There's value in the App Store privacy labels if you really dive in, but I doubt that many people will scroll to the bottom of an app page to properly read the privacy label.

I think it'd be useful for many users to see a punchy above-the-fold badge that says "Privacy-friendly", "Uses some personal data", or "Uses a lot of personal data" (or terser copy to those effects) and links to the detailed privacy label further down-page.