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what if any A/B testing is actually similarly as bad? Users didn't sign up to be your test subject...

Maybe we should do studies where subjects are consenting to it...

Is that different to you than, for example, releasing a change to a product to everyone and observing the change in metrics?

if that change is the same to every user, then I would start my argument from the position that it is, in fact, different;

if the user can tell that something changes because of a new features/changelog that explains it (or lists it for more trivial changes), again, seems different.

I would be open to discussion on how it's the same, or how it's unethical, though

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