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I'm also not entirely convinced that DiRT is more niche than for example Madden

Madden is one of the better selling game franchise of all time with over 130 million copies sold. Despite this years Madden game being by far the worst reviewed Madden game in ages, it's still the 3rd highest selling game this year.

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>it's still the 3rd highest selling game this year

Globally or in the US?

Sorry, you're right. Globally It appears to be the 8th best selling console game this year. But more importantly it consistently sells those sort of numbers every single year without fail. Far from a niche game (or at least its a very popular and extremely profitable niche).

In the total global videogame market.

So, yes, mostly in the US.

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