First, it's obvious that this upsets customers. It makes many uncomfortable. Secondly, its obvious that this will make governments curious given the reach and power FB has.
Besides being out of touch with reality or just ignorant, I really try to understand what people at Facebook are thinking these days?
They have some of the smarter people one would think.
People make jokes he's a robot or something, but I think for him company is everything. All the money but no respect earned, and his "status" ends at $10m house and whoever wants to use him for their goals. Hence the paranoid need to have FB stay on top, otherwise he'll end up at the dumpster bin of history. Collect all the data, copy all the competitors.
Compare with Elon Musk who is also kinda asshole, but has a vision and charm.
A bit more secure logins, increase sign ups (many are leaving facebook - now they have a reason not to), and most important of all - User tracking tied to their own facebook accounts.
It's becoming a big thing in some industries.
That's a big problem internally at Facebook these days friends told me - where value of employees work is reduced on how many likes they get on that platform. It seems pretty toxic.
Even at the lowest level of management, people will do things that enhance their control and power at the expense of goodwill or even functioning of the business.