The other thing I'd say though is that most people will still operate within their own moral code. In the UK technically platform shifting (transferring music from CD to MP3 for instance) is illegal but that doesn't stop anyone as people see it as a historic oddity and not something which is even remotely morally wrong.
It's not uncommon that the same people who will pirate movies from multi-billion pound businesses will also voluntarily pay when for donationware (or when Radiohead release an album) they could get for nothing.
There are two things we need to look at:
* Availability / technology and restrictions on the ability to obtain media - for instance I torrent because I can't get it legally.
* Why people's moral code does or doesn't allow them to take certain actions?
We're moving increasingly into a trust economy where from a technical point of view people can have what they want and it's almost impossible to stop them.
In that situation your ability to extract payment from them depends on your making a case for why it's reasonable (and indeed beneficial) for them to stump up in a world where the link between what something costs to produce and what it's reasonable to charge for it is a little less obvious than in the days of purely physical product.