This is similar to the "_______ DESTROYS ___________" in YouTube videos. It's one way of getting likes/upvotes/karma points. It has to draw attention somehow. It has to have some weird thing (unexplained to the eyes of the author), a rare event (a Black Swan?) or something that is highly controversial so gets the discussion going. It has been like that since the first headline on the first newspaper ever made by man (perhaps earlier, under other medium).