Wells it's a niche, for something where the entry cost seems high. I recall some low-estimate of how much a 25 minute episode costs that was around 80k$ for entry-level quality. It's hard to know if that's right, but if it is, that puts a season into the million-dollar investment range even for low quality stuff. There aren't that many potential buyers plus entertainment in Japan is expensive, so they price it high. So even fewer buy it. But due to fans being ready to spend those amounts, I wouldn't be surprised if they found a maximum for profit at those price tags.