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In some industries being a middleman could be innovative. I don't see how ebook publishing is one of them.

Apple seems to be doing all right as a middleman.

Maybe the App could be unique? iFlow eschews the paradigm of pages and provides autoscrolling. This will kill innovation in any new UI for ebook reading.

Then sell the app.

The only value iFlow-as-a-company added to the world was their apparently awesome app. Being an unnecessary middle-man in the ebook retail market didn't bring any new value to the world.

They should've just charged for their app, and allowed people to add epubs to it in the same way as Stanza.

Reply on news.ycombinator.com