Apple is saying: you may not innovate on our ridiculously innovative platform. We will hold the tantalizing promise of this star trek device just beyond your reach.
Or to put it more kindly, Apple is an 800 pound Gorilla and the publishers are lumbering Elephants. Where do the ebook distributors plan to pitch their tent?
Please don't lose sleep shedding tears for the failure of this great innovation to catch fire.
Then I was gonna complain that they didn't leave me any profit margin.
The only value iFlow-as-a-company added to the world was their apparently awesome app. Being an unnecessary middle-man in the ebook retail market didn't bring any new value to the world.
They should've just charged for their app, and allowed people to add epubs to it in the same way as Stanza.