The issue is that I wouldn't want to use a separate mapping application for that. I don't want to use Google Maps for directions/navigation/restaurants/etc, and a separate app for location sharing. I also don't want Google Maps to have my location information/history. I'd pay for an all-encompassing map service with this feature, and privacy would motivate me to happily pay for that even though Google Maps is "free".
But I can't honestly say I'd pay for just the location feature if I still have to use a different (and non-privacy-preserving) mapping service for everything else. If I can have a single "Maps" application on my device, and that application preserves privacy, I'd love to pay for that; if that app also has location sharing, that's even better.
Messaging or Signal integration would be for the same kind of "meet up" purpose: send someone a link that gives them time-bounded access to a subset of location information (most commonly live information about current location).