Nailed it. I spent many years hacking on my phones and having "fun" (which included bugs and the occasional brick).

Now my phone is a tool that I use for work and my side projects. Not to mention that I have a family that depends on me and I on them. We need to be able to get in touch.

It's like your college football rivalry, or GOP / Dem, or whatever us v. them you're into these days. I suppose we're wired emotionally for such things. And there's nothing like emotion to get clicks!