Tire pollution is in some ways worse than combustion pollution these days. Modern gasoline-burning engines (and modern, properly maintained diesel ones) mostly emit volatile, gaseous pollution. However, tire pollution consists of solid microparticles, that contribute to significantly to airborne dust, which can be measured through PM2.5 and PM10.
It’s hard to imagine all of the tyre dust that’s been lost into the environment over the years.
Not just from cars, also commercial airliner tyres
https://thumbs.dreamstime.com/z/burbank-california-usa-april...
https://youtube.com/watch?v=DFOynlRYT54
There's effectively no wear during flight
https://itstillruns.com/states-not-allow-studded-tires-54686...
And brake pad nanoparticles make up air pollution around freeways. Nanoparticles easily stay suspended and disperse, and can be resuspended.
Still this seems to be a problem both for electrical and ICE cars, that needs to be taken seriously and maybe can be fixed or at least reduced in impact by changing materials.
What I’m missing in the discussion is trucks. Usually they have a far greater impact than cars because of their higher weight.
You can select your state here to see https://afdc.energy.gov/vehicles/electric_emissions.html
Remember your bmw doesn’t have regen braking.
Apparently Evs are even better in Kentucky, although hybrids are better. But also once the energy mix shifts, because it will not be coal forever even in ky, the pure ice will become even worse. I.e your bmw.
https://www.brainpickings.org/2018/04/30/theodore-roosevelt-...
Since you're doing this, I'm guessing that you have been a cynic before, and you can see it in others very clearly... and now that you've seen the light, you want others in the position you were in before, see the light too? That's great. I may be misreading it, because, again, I can only read my own mind. So, you may want to correct me.
Anyways, here's the thing. I'm not coming from the cynical position at all. I love how the PR industry works. It is fascinating to me that they are very meticulous and elaborate. I'm a fan of Edward Bernays, the father of PR. I have physical copies of all his books, even the ones that he didn't finish writing and were posthumously published. He didn't start it, but he formalized it as a discipline so anyone can use it and now everyone does.
I have also worked for a company which has their own PR department. The PR representatives wrote articles (sometimes on the behalf of the CEO or CTO and sometimes handed pre-written information to journalists which they could publish with minor modifications). The articles are published everywhere, from local newspapers to forbes, businessinsider, ft, nyt, cnn... you name it. It's fascinating. The information is often times two or three steps removed from the product and reads like any informative news article or some strong opinions from experts or take on other products or reviews of related ones.
So, when I see these patterns, it makes sense that is exactly what is happening.
Also, obligatory link to Paul Graham article on the subject: http://paulgraham.com/submarine.html
If you cared to read a little bit about the study, you could find the funding sources. If you want to connect the dots to this mystical tire manufacturer waiting to take over the market please share your sources.
"This research was funded by the National Science Foundation, the U.S. Environmental Protection Agency, Washington State Governors Funds and the Regional Monitoring Program for Water Quality in San Francisco Bay."
https://www.washington.edu/news/2020/12/03/tire-related-chem...
Having said that, I wouldn't be very surprised if say the president of Regional Monitoring Program for Water Quality has stocks in a company which has come up with a material which could replace rubber in tires.
Again, it is you who see corporate PR schemes as inherently bad. I think a lot of good things happen because of hard work of people working in corporate PR. People having economic incentive in what they are doing makes capitalism work.