How does this relate to HN or tech startups, you may wonder? This past Valentines Day, you might remember a post called "Neovella: Instantly co-author stories with your friends (or strangers)!" Neovella.com enables streamlined collaboration in writing short stories, through a turn-based "exquisite cadaver" method.
The monetization scheme was to publish the best works from that mode of literary production, and take a 10% cut while redistributing the rest out to all the co-authors involved. This anthology is the result of that first experiment. Every story (17 included) was written turn-by-turn, ranging from 2 to 10 authors. Compared to a paperback novel, this would total somewhere near 120 pages.
As for the content--well, it's definitely a reflection of Internet culture. :)