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One of the common threads in media critiques like Manufacturing Consent and Hate, Inc. is that direct editorial control is not necessary in order to promote your agenda. Control of money and access, along with ideological indoctrination of journalists at elite universities, is all that's needed. See also my comment below about NPR listenership and trust in Amazon as an institution.

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Semi-off-topic but Manufacturing Consent really changed the way I see the world and think about media. As a kid I never questioned that Iraq War-era Time magazine article with diagrams of a mobile nuclear weapons facility. It should be required reading.

Same for me. Unfortunately, I found it hard to get along with some close relatives after my change in perspective.

You just need to have influence over who hires the journalists. If they like you then they'll hire people who will probably also like you.

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