I know of many people who have started business (either startups or more classical business models) without working anywhere near as dramatically hard as this woman describes what she did. Since her product niche and product both sound like pretty decent areas for entry and business, what I don't understand is why she had to work so damn hard. Is there a missing part to the narrative or is this just a case of someone exaggerating hustle porn so they can sell a good story about passion and "pouring heart and soul" into something?