I'm curious how this will change when the entire populate has more tech knowledge in general. A few decades, and everybody on the planet will have grown up with computers, and a couple more past that and everyone will have always had a smart phone.
I'm not super hopeful though. Security and Privacy are always a tradeoff with convenience. And if I've learned anything during my revolutions on this planet, it's that we humans really love convenience. I'd say this will keep getting worse until we get a massive data breach... but we've already had a few of those and aside from it being on the news and maybe a congressional hearing, nothing changes. So I think it will keep getting worse until we find out what the market will bear. And I'm morbidly curious what that will be, even as I scream into the wind attempting to prevent it.