This is definitely targeted at middle aged people who want to have a fast bike to enjoy nice ride around town, but aren't nearly as fit as a "race" level road biker.

This is probably a much bigger segment than you think. There are lots of middle aged people with tons of disposable income (as evidenced by the mid life crisis sports care trope) that like the idea of exercising, but don't want to put in the pain and effort of getting to the fitness level where mild climbs, higher speeds, etc are doable.