I'm not sure who this product is for.
Don't get me wrong, it's beautiful product design.
But at $4500, with straight bars, it clearly isn't for racers and at that price point, not for commuters either.
Don't get me wrong, it's beautiful product design.
But at $4500, with straight bars, it clearly isn't for racers and at that price point, not for commuters either.
This is probably a much bigger segment than you think. There are lots of middle aged people with tons of disposable income (as evidenced by the mid life crisis sports care trope) that like the idea of exercising, but don't want to put in the pain and effort of getting to the fitness level where mild climbs, higher speeds, etc are doable.
Take a look at the prices for ebikes from similar reputable companies. $4500 is nowhere near the high end, so this is a pretty reasonable price for a commuter ebike. And at 26lbs definitely light for an ebike.