You should always pick the simplest solution to the problem that meets all your requirements, but when considering solutions you should favor standards compliant solutions. A common example is date formats. Lots of places roll their own date format string when sending dates, but using ISO-8601 will save you (and your clients) so many headaches in the long run.
Honestly for your example, not knowing all the details I can't say for sure if a EOL separated value is a good solution, but based on just the description I probably would have gone with a CSV, or possibly a JSON array. I definitely would not have used XML (dear god, why would anyone pick XML in this day and age?), although if they were concerned about needing to add more data down the line I could maybe see an argument for something a bit more involved than a CSV.