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I'd feel better about this if they gave a discount (even a modest one) to everyone who isn't hitting the cap. Then it would feel like the plan was designed to be redistributive, not punitive. They'd get some additional revenue from high-usage customers and give up some revenue from their other customers.

Instead it feels like a heads-I-win-tails-nothing-changes situation.

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I totally admit and agree that the psychology of such things matters, but isn't that just the same thing with a different coat of paint?

e.g. "Comcast announces that effective next June, prices will be raised by $30 for all customers.

In order to mitigate this price increase, Comcast is also announcing that low-usage customers who are willing to have a 1 TB transfer cap are able to get a $30 discount."

In your example, yes. I was envisioning an actual discount from current pricing for all customers, so that low-usage customers would actually come out ahead compared to their previous pricing.

In your example, there's no way for any customer to come out ahead, so it is just a different way of framing Comcast's existing plan.

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