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Comment by asimpletune | Hacker News Reader

Becoming a paid subscriber for YouTube has been an amazing decision, and I'm so glad to read that 10% of their revenue comes from paid subscribers, while only representing 1% of their user base. It means a paid model could potentially be more competitive than an adtech one!

I sincerely wish more current adtech businesses offered premium tiers.

How much would you pay/month for a really good search engine?

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Yes, but why do 1% subscribe? Because everything is on YouTube. Why is everything on YouTube? Because it's free to use. The question then is: how do you keep the flywheel turning without ads?

> Yes, but why do 1% subscribe? Because everything is on YouTube.

There may be also a quite a few subscribing for GPM / TYM. We'll see if that number drops after the migration.

Ask Netflix

Their answer is to spend a little over $17 billion on content this year, ie a little over YouTube’s total estimated revenue according to this article.

Correct me if I am wrong.

The 10% of revenue from Paid Subscribers comes with Youtube Music for free. So people are not really subscribing to YouTube Ad Free. They are more like like buying Youtube Music and get Ad Free Youtube as a Bonus.

Which would have been perfect if Youtube Music was actually any good, But it is not. It is even worst than Apple Music.

I pay as well. They need to get these damn ads off my Xbox (same account as PC) which they have not implemented. Worth it though.

I pay for it too. Basically I use YouTube has a podcast medium. Not sure why, but it works great for me.

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