This device, and the non-Touch Bar "MacBook Escape" before it, succeed or fail based on what you think "Pro" means. John Gruber thinks when Apple says "Pro" they mean "deluxe" or "nicer". (See https://daringfireball.net/2015/11/the_ipad_pro for example.)

You can argue that this could have been avoided by calling this particular device the MacBook. But that might have made people think it was the default choice, where Apple probably expects you to start with the Air.

Naming is hard.