"Enterprise service bus" comes closer though in terms of vacuousness and grandiose naming.
The difference between this and ESB is that the service bus wasn't just a communications channel like rabbitmq. The ESB would process the messages and make decisions and kick off other actions based on the messages. It was a central coordinator of message handling. Very enterprisey.
Message brokers can give you a lot without the weight and inflexibility of ESB. Not mentioned in the article though.
If only there was some common architecture to broker all these requests between objects!