Apple has no growth left in selling phones. They are now a “services” business. Their most lucrative service so far is the app store.
That 30% matters to them a lot.
That 30% matters to them a lot.
Increasing prices on top-of-the-line iPhones beg to differ.
Naturally, the 30% take from the app store is bigger, but that's a matter of overall volume, not growth. The app store is a cash cow and will remain so even if its numbers start trending down.