I'm not implying that it's a bad language though. Like Java, it's a very widely used language in enterprise and industry, and I think that most of the programmers in those languages view programming as just a 9-to-5, white collar job that puts food on the table. Nothing wrong with this view either, but it's not the kind of environment that would create memes or inside jokes.
Rust, Haskell or Ocaml, on the other hand, are exactly the kind of languages that passionate programmers, that spend a lot of time in chatrooms and on forums like HN, would spend their time on.
My enthusiasm for Rust is _because_ it lets me escape from C++. It's probably the same for Python and Go users.
I don't identify as any of them myself, since I'd be some kind of unclassifiable chimera, but the touch of whimsy warms my heart.
I mean it's an adorable crab! Who wouldn't want to join the rustacean legion behind Ferris. (Who is presumably named after Ferrous[Iron] which 'Rust's)
Why does it make you cringe?
If I met a developer who said they were a gopher or rustacean or whatever. I'd feel physically embarrased for them.
But to be honest, computer people were always more prone to cringey stuff than regular folk... (an extreme example would be the classic clip of Stallman eating dead skin from his feet) It's something with our upbringing I guess.
Just as I thought that it couldn't get worse.
The alternative is to say that you're a developer in a given language or a user of the language. You don't have to create a whole tribe around it.