There is also the interesting idea of building a radio telescope on the moon. https://en.wikipedia.org/wiki/Lunar_Crater_Radio_Telescope
I would like this to be the project that really drives future human presence on the lunar surface.
But the cost difference in landing anything on the moon is massive. Every kilogram of payload sent to low earth orbit takes roughly 15 Kg of fuel. To land a Kg of payload on the moon requires roughly 80 kg of fuel.
https://www.nasa.gov/directorates/spacetech/niac/2020_Phase_...