Here is my situation - I have seasons tickets to the Toronto Blue Jays in the upper deck. The tickets are worth $12 bucks each game, but I only pay $1.35 with the seasons pass (no joke). If person X doesn't sell their ticket on Stubhub by gametime, I get a text message or push notification saying that I can upgrade my seat for $10 to sit 10 rows from first - I'm doing that for sure. But if its at all close to the original price then not a chance. I'm thinking it would have to be under 25% of original price for me to budge (I'm cheap)
From a team perspective, wouldn't this encourage people to get worse seats and gamble to try to get better ones?
Just something to think about