When are people going to learn that polling is dead, and has been dead for some time, and that statements like these are pure fiction — written by people who have the goal of influencing you rather than informing you?
when i look through the newspaper or a skate mag, not only is the user experience considerably better but my eyeballs-to-purchase rate is much higher with completely non targeted advertisements that don't flash, pop out or scream at me. this is the most frustrating thing too, advertising does not have to suck. ime pretty much any enthusiast sports publication is about 60+ percent advertising, maybe more depending on if you consider any kind of feature about a team or a brand to be advertising in of itself as well e.g. >https://www.thrashermagazine.com/articles/videos/first-look-...
RSA bought this survey. They're an internet security company. They didn't "research" this for any reason other than the fact that this press release is good for their bottom line.
An example.
Observation: nearly everyone uses facebook.
Conclusion: they must love facebook!
Corollary: they must be fine with what facebook is doing!
Sorry, having a grumpy day here, but I find it kind of arrogant to think you know better than people. Yes, looking at actions provides info you don't get from polling. But the same holds the other way around.
Conclusion: they don't dislike it to the point of actually closing the account. Possible factor: everyone they know uses Facebook, so they're hostages of their social network - the so called network effect.
Corollary: they don't really know what Facebook is doing, nor do they have time/energy to care, but if they did, they wouldn't be able to act on it - see point about network effects.