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Back in the day, there were those golden times when ads were relevant to the content I was reading and not to some profile an advertising company had on me.

It was the best kind of "targeted" that could work on me.

The other kind, prevalent today, is outright creepy.

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It's funny, because I always hear people talking about how creepy and stupid all these personalised ads are, but I have honestly never noticed. I've been blocking adverts on every device I use for almost as long as I've been using computers. I would have no idea that targeted ads are a thing if I didn't hear other people talking about them.

If people are so bothered by targeted ads, why do they continue to look at them?

Turn off your adblock for a few hours. You'll suddenly remember of some very specific thing you brought once a long while ago or some site you used to look at.

> I have honestly never noticed. I've been blocking adverts on every device I use for almost as long as I've been using computers.

Once in a while, I have to use a browser that doesn't have uBlock origin, on a network I don't have PiHole running on.

And then I must scream.

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