I've put lots of little coding solutions, links to my videos and articles on my website [1], and have sent this to potential employers in the past for web dev jobs. It definitely helped accelerate things, and on 3 occasions I didn't have to do their take home test since my GitHub was enough. I don't have an up to date CV and my LinkedIn is empty.
I've also heard of potential colleagues giving positive sentiment to the hiring manager/boss: "oh that guy, I'm subscribed to his mailing list, he's good".
I've received a good number of offers, and one thing I've started to wonder: are interviewers thinking I'm a great dev because all these little side projects supposedly make me a better web developer? Or are they hoping I'll increase exposure to their brand since I already do talks and write articles?
I hope it's not the former, all the time I spend writing, doing talks etc. it's taking time away (with the exception of software-based side projects) from me learning about the art of software engineering.