Tech enthusiasm and criticism has become extremely cyclical in the past decade. It’s easy to forget that we were all cheering for Facebook and the Zuckerberg success story before it became uncool to be pro-Facebook.

Intel is stumbling, but up until very recently they were still the fastest gaming CPUs available. That didn’t stop gamers from criticizing them endlessly and cheering their demise. Intel went from cool to uncool.

Give it a few years and they might be able to leverage the underdog position into a comeback story.