Hacker News Reader

You'ce going to love the word "meme", then. http://en.wikipedia.org/wiki/Meme

I had no idea there was so much work on the subject. Thanks!

Astonishingly not mentioned on Wikipedia, is the novel "Snow Crash", which deals with this exactly as a 'mind virus'.

It's also a great work of science fiction in it's own right (predicting Second Life, for example).